In achieving our mission, we use mass communication, digital media, and education to disciple the young and old and demonstrate the relevance and significance of a personal relationship with Jesus in our modern society. Nothing should be done that does not glorify God and His Son, Jesus Christ.

Three words should characterize the execution of our mission. First, we will be innovative. Our task is not to duplicate or copy other men’s labours. Second, we will be excellent. Our work must either be of lasting value and highest quality, or it should not be done at all. Third, we will demonstrate integrity. In our work, our public relations, our internal and external communications, there will be an abiding commitment to truth. Integrity must characterise all of our dealings with others.

In staffing for our mission, we must insist on securing the best possible men and women for each task, and we will make every effort to see that people and tasks are matched appropriately. Our policy will be to secure a small staff of outstanding people and to compensate them well for their labours. Our staff should be “filled with the Holy Spirit and wisdom.” God’s work must be done by God’s people, equipped and chosen.

Implicit in the fulfilment of our mission is the demonstration of all of the principles of the Kingdom of God, especially that of reciprocity. Therefore, we continually endeavour to give generous assistance to the relief of human need and suffering throughout the world as well as donations to other organizations that share our basic objectives.

We believe that God’s work, done according to the principles of His Kingdom, will prosper financially. We cannot serve God and money, so service to God and His call always takes precedence over conflicting considerations of money. Nevertheless, we recognize that only those activities which are economically viable can continue in our present society, so planning must take into account economic viability. We must also categorically state that the payment of accounts when due is a key ingredient of integrity. We seek to finance our activities by all lawful and morally correct means, including, but not limited to, contributions, sales, and investment income. In planning, we will endeavour to project adequate income for current activities, plus generous surpluses from which we can build and expand.

In the fulfilment of our mission, as to calling and message, our Biblical role model is John the Baptist. As to wisdom, it is Solomon. As to ministry to Israel, it is the prophet Ezekiel. In all that we are, do, and say, it is Jesus Christ.